Sporty Watchdog
Watching the game closely

Football

Racism in European Football: Why the Beautiful Game Is Still Ugly

Despite decades of campaigns and promises, racist abuse in European football stadiums and online remains endemic. The sport's response has been performative…

Racism in European Football: Why the Beautiful Game Is Still Ugly
Racism in European Football: Why the Beautiful Game Is Still Ugly · Photo via Pexels
Editorial note. Analysis and general information only — see our terms before acting on anything here.

In 2026, Black footballers are still subjected to monkey chants in European stadiums. Players of Asian and Middle Eastern heritage face xenophobic abuse on social media after every match. And football's governing bodies continue to respond with the same ineffective gestures they've been deploying for thirty years: fines that represent loose change for wealthy clubs, stadium bans that are unenforceable, and anti-racism campaigns that prioritize optics over outcomes.

UEFA's anti-racism protocols are theoretically robust. In practice, they're toothless. A referee can stop a match for racist abuse, but the process is so cumbersome that it's rarely invoked. Clubs receive fines of fifty thousand euros — less than a single minute of their broadcasting revenue. When the punishment is cheaper than the problem, there's no incentive to solve it.

Social media has created a new frontier of racist abuse that football has proven utterly incapable of addressing. Players receive thousands of racist messages after matches, and social media platforms hide behind content moderation claims while their algorithms amplify engagement — including hateful engagement. Football clubs issue statements of solidarity while continuing to drive their marketing through the same platforms hosting the abuse.

Meaningful anti-racism action would include:

Football's relationship with racism is one of comfortable complicity. The sport benefits from the passion and tribalism that occasionally manifests as hatred, and it profits from global audiences that include markets where racism is normalized. Until football decides that eliminating racism is worth more than the revenue it might cost, nothing will fundamentally change.

Tanvi Kulkarni
Contributing writer, Sporty Watchdog

Tanvi Kulkarni writes on football for Sporty Watchdog, focusing on what the evidence supports rather than what makes the better headline.

Also by Tanvi Kulkarni